THIS IS CREATIVITY
MONASH UNIVERSITY
MONASH UNIVERSITY
High schoolers are conditioned to see creativity as a pastime, not a career skill. But creativity isn’t just a nice to have - it’s the key to solving real-world problems.
Monash is one of Australia’s leading universities, but not always the first name in creativity. The truth? MADA’s work has more real-world impact than most - like fitting CT scanners into ambulances or retrofitting accessibility into affordable housing.
This campaign speaks to young creatives torn between a “serious” career and a creative one. Why not have both?
Written and directed by yours truly.