THE PIE SCARF
FOUR’ N TWENTY
FOUR’ N TWENTY
The cork hat. The goon sack. The salad plate.
Australia has a proud history of solving life's biggest problems.
But one problem remained. So we made a scarf to solve it.
Launched during Grand Final week with a full-page spread in the Footy Record, a little help from some influencers and the heroic invention film it deserved.
The result? Millions of views, thousands of shares and hundreds of footy fans signing up to get their hands on one.
Proof that sometimes the best ideas are just really dumb ideas taken very seriously.