Caleb Mountjoy | Copywriter  
 


                 





CLR CLEAN
NOSEY NEIGHBOUR


CLR has been cutting through grime for over 50 years. Cutting through to younger audiences? That was the problem.

So we created Graham — the neighbour nobody asked for, but everyone recognises. Solar panels, council grievances, strong opinions on your driveway gravel. Unsolicited advice is kind of his thing. But this time, he's actually onto something.

Because some products are so good, even the most annoying person in the street can sell them.

Written and directed by yours truly and featured on Season 17 Episode of Gruen. Thanks Russ.