If I had to sum myself up, I’d say I’m a director who realised the part I loved most wasn’t the directing - it was the thinking. The digging. The moment you find the human truth that makes you lean forward.

That tension point.
The thing that feels slightly uncomfortable.
That’s where the good stuff lives. And that’s what I’m now obsessed with chasing.

Directing taught me how to lead, how to sell, how to craft, and how to stay calm when seven people have seven different opinions. It also taught me that instinct is the only tool you can’t fake. You know when an idea has something - you feel it before you can explain it.

So now I’m here for the ideas that have teeth. The ones built on real behaviour, not fluff. The ones that push a client just far enough to matter. Because if I’m going to spend my life making things, I’d rather spark something - not just furnish the feed.