SEIZE THE NIGHT
ALC-EZE
ALC-EZE
No hangover starts with moderation. So instead of preaching, we lent into the debauchery.
While the rest of the category dresses up as a pharmacy, we went where the damage actually happens - planting OOH outside pubs and clubs, talking to people mid-chaos in a way they’d respect.
Then we crashed Furphy's party. The first slab of beer to come with the antidote already inside - hangover relief built right into the box.
Send it tonight. We'll handle tomorrow.